Brand Overview

COUGAR – Pakistan's casual wear brand is known for its trendy casual wear for a distinctly urban, outgoing, active and fun loving youth with an informal lifestyle. COUGAR is targeted at the Metropolitan young boys & girls who are in search of a fashionable brand that offers a good fashion-comfort equation while defining a vibrant style. The collection oozes a 'cool' attitude with an overall informal look and feel. All in all, this is a great offering for today's trendy young customers who want to stay synchronized with global fashion trends.

COUGAR boasts a wide range of casual apparel and accessories for men and women. The men's collection comprises Denims, winter clothing like Sweaters, Summer Knitwear, Casual Shirts, Trousers and Jackets. The ladies range of COUGAR consists of Fashionable Tops, Skirts, Denims, Tunics and Blouses as well as Cardigans, Coats, Jackets & Sweaters in Winters. COUGAR also has an exciting range of accessories like Bags, Caps, Stoles, Hand Bands and Belts.

COUGAR has in house design and manufactures facility and equipped with latest machineries. Cougar's products are sold at it's own stores. In-house design department gives the company a unique advantage and control of product line. COUGAR has manufacturing facility equipped with computerized machinery to ensure high quality garments.

The ambiances of COUGAR Outlets offer a cool vintage look. The COUGAR Outlets have been designed to make products accessible by offering consumers with an easy browsing. Shopping at COUGAR is a relaxing experience with the creative use of light and designs that highlight products as well as enhance shopper accessibility.

Brand Vision

"To be renowned as a paramount brand of Casual Wear in Pakistan"

Brand Personality

"Young Urban Boys & Girls whose Lifestyle is Informal, Fun Loving, Outgoing & Active"

Brand Customer

Young people between 16 to 30 years of age who are fun-lovers, active, outgoing and like informal dressing in their lives. They prefer hanging out, attending parties, participating in friendly games, moving to Cafés and having a care free, vibrant and trendy approach towards lifestyle. People who prefer casual wear in their daily routine whether they are going to colleges, routine get-togethers.